Titulo: setting up a dating agency

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Publicado: Wednesday 25 de March de 2026, 18:11 Hello, visitor! Article about setting up a dating agency: Startups was founded over 20 years ago by a serial entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Our site is governed by the Startups editorial manifesto. ENTER THE SITE Written and reviewed by: We are rapidly becoming a nation of single people. The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating industry. According to reports, the majority of people in the UK are single and the online dating industry is turning over thousands. Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own. This adds up to a very satisfying and viable business opportunity which, as an added advantage, can be set up on a shoestring from your home – with just a computer for company. What is a dating website? The modern dating site is, essentially, the successor to old-fashioned dating agencies, which matched up members using interviews, profiling and special networking events. Whereas the old agencies often did a lot of the searching for their members, meeting new clients before hand-picking their potential matches, the modern site allows users to do all the work, searching a database of other members and arranging meetings themselves. In addition to the established market leaders, match.com and US-based eHarmony, the online dating sector comprises a number of niche sites, including FitnessSingles for health and exercise fanatics, Lovestruck for busy city professionals, and Uniform Singles, which is tailored to people in the military and emergency services – and those with a uniform fetish. Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes. He believes there is still plenty of potential in the market. “As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering. It’s a very exciting place to be, and we’re still far from reaching saturation point.” Key functions. The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences. The initial search is often provided free of charge, according to a report published last year, only around 15% of users actually pay for their time on online dating sites. Once the user has gone through the search results and identified potential love interests, most sites allow them to send an email to their prospective matches, or talk to them with instant messaging, they will almost certainly have to pay for this service. match.com allows its users to ‘wink’ at other members to show their interest, and several sites offer a similar ‘teaser’ facility. Is running an online dating company right for you? If you wish to set up a prototype dating site, you can probably get by without strong IT and web development skills – resources such as DIY Dating allow interested parties to set up a basic website quickly and cheaply, and you can also engage the services of a specialist web developer. However, as time goes on, you’re going to need to update the site on a regular basis, and potential investors aren’t going to be impressed if you don’t understand the software on which your product is built. So, in the long term, an online dating business definitely favours people who are experienced in IT and web building. You’ll also need to be the kind of person who understands what members will want. You need to be able to put yourself in the user’s shoes, what will they be looking for from your dating site? What sort of search options will they require? Setting up a dating agency

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